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TotalEnergies and Citroën : Power in partnership

 

 

2023 : Celebrating 55 years

Since 1968, Citroën and TotalEnergies Lubrifiants have been joining forces to push back the boundaries of automotive innovation and offer cutting-edge energy solutions. Together, they strive to meet the diverse needs of today's drivers, while anticipating tomorrow's environmental challenges. Their collaboration goes beyond mere products to create a unique, forward-thinking driving experience, combining performance, sustainability and technology. By merging their expertise, Citroën and TotalEnergies are redefining automotive industry standards with a forward-looking vision.
 

  • Research and development : At the heart of this partnership lies an exceptional synergy in research and development. Citroën and TotalEnergies Lubrifiants are combining their expertise to develop high-performance lubricants specially designed to meet the technical requirements of Citroën vehicles. This collaboration aims not only to reduce CO2 emissions, but also to optimize engine performance for a smoother, more sustainable driving experience. By anticipating market trends and consumer expectations, Citroën and TotalEnergies are constantly innovating to create the mobility of tomorrow. This relentless quest for innovation is the central pillar of their partnership, enabling them to remain at the forefront of the automotive industry.

 

  • First fill Lubricants : The “first fill lubricants” partnership between Citroën and TotalEnergies Lubrifiants is based on close collaboration right from the vehicle design stage. This integrated approach ensures that lubricants are perfectly tailored to the specific needs of Citroën engines, offering maximum protection, enhanced fuel efficiency and a significant reduction in emissions. Working hand in hand, the R&D teams of both companies ensure that every drop of lubricant contributes to the performance and durability of the vehicle, creating a quality alchemy that fully satisfies the most demanding drivers. This partnership also optimizes maintenance intervals, reducing servicing costs for Citroën owners while increasing engine longevity.

 

  • A worldwide recommendation agreement : TotalEnergies Lubrifiants is Citroën's exclusive recommended partner for all vehicles under warranty. This seal of approval testifies to the mutual trust and commitment to providing products of the highest quality. Thanks to this exclusive collaboration, Citroën drivers can be assured of using lubricants that extend engine life, improve vehicle reliability and guarantee optimum performance. This worldwide recommendation reinforces the reputation of Citroën and TotalEnergies as leaders in innovation and quality in the automotive industry. By choosing TotalEnergies, Citroën customers benefit from increased peace of mind, knowing that their vehicles are maintained with products that meet the highest standards.

 

  • Motorsport : The power of the partnership between TotalEnergies and Citroën is particularly evident in the field of motorsports: from the 1969 Rally to the extraordinary World Rally Championship 2012 – at the end of which Sébastien Loeb and Daniel Elena won their 9th title – and Citroen won their 8th victory in the Manufacturers' World Championship. 2017, was a year of new challenge: getting back in the WRC competition with the new C3, symbol of the brand's commercial offensive.This alliance enables lubricants to be tested under extreme conditions, guaranteeing their robustness and efficiency. Motorsport serves as a living laboratory where innovations are pushed to their limits, reflecting the shared ambition of Citroën and TotalEnergies to push back the frontiers of performance and engineering.

 

  • New mobility : Citroën and TotalEnergies Lubrifiants are committed to shaping the future of mobility by developing eco-responsible solutions. They are investing in research into electric vehicles, low-carbon fuels and environmentally-friendly lubricants. This collaboration aims to create more sustainable mobility, reducing the ecological footprint while delivering exceptional performance. By exploring new avenues and pushing back technological boundaries, Citroën and TotalEnergies are paving the way for a new era of mobility, where innovation and sustainability go hand in hand. Their commitment is reflected in concrete projects, such as the development of recharging stations for electric vehicles and the introduction of shared mobility solutions, contributing to an overall reduction in greenhouse gas emissions.