South Africa : New campaign to promote our new lubricants packaging and Quartz Lubricants

In South Africa, as part of the launch of Pure, we had engaged motoring influencers to work on a campaign with us to promote our new lubricants packaging and Quartz Lubricants. This unfortunately had to be delayed earlier this year due to the TotalEnergies rebrand, but we managed to finally commence the campaign last month.

The motoring influencers will all be creating content on social media and digital platforms for a month and will use the hashtag #WhatEnginesDeserve.

Here is a preview of one of the influencers and the video he made on our launch day. He has also done a podcast with our Lubricants Technical Manager which will go live soon.