TIXO STAINLESS, WHEN PERFORMANCE MEETS PROTECTION
Launched during the Industrial International Seminar held in Istanbul in June 2014, TIXO Stainless is now spearheading Total’s drive to conquer the knitting industry.
With an estimated market potential of over 100,000 tons, knitting is now a focus niche market for textile lubricants.
Focused Development
Following TIXO Stainless’ launch, the oil is available in over 10 countries, including high-potential markets such as Turkey, Egypt, China and Belgium. As a high-value technical range, TIXO Stainless is ideally suited to Total Lubrifiants’ road to market, with sales being developed through technical distributors directly managed by Total affiliates, in addition to direct sales.
IOEM Strategy
Last but not least, a list of targeted IOEM approvals for TIXO Stainless is currently ongoing, over and above its compliance with both DIN 62136 and DIN 51360 standards. Both Groz-Beckert and Johnson Matthey, two leading spare parts providers for the knitting industry worldwide, have approved TIXO Stainless.